What is your brand essence?

May 14, 2014

Instead of writing a blog post this week, I am going to borrow one in its entirety from my good friend and fellow brand enthusiast, Josh Miles entitled, "What is your brand essence?"


I had the opportunity to go through this exercise with Josh when I owned The Basement Design + Motion and have used it since at Witt Industries when re-positioning and re-launching our brand in 2014.  


Josh's blog can be viewed in its entirety at; http://www.milesdesign.com/blog/2014/05/what-is-brand-essence/


It's a worthwhile and well written commentary.  Food for thought for any marketer, business leader or business development professional trying to articular your unique value.

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Kelli Pettigrew

Proven Business Coach - Sales, Brand & Marketing

Indianapolis, IN 




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