Instead of writing a blog post this week, I am going to borrow one in its entirety from my good friend and fellow brand enthusiast, Josh Miles entitled, "What is your brand essence?"
I had the opportunity to go through this exercise with Josh when I owned The Basement Design + Motion and have used it since at Witt Industries when re-positioning and re-launching our brand in 2014.
Josh's blog can be viewed in its entirety at; http://www.milesdesign.com/blog/2014/05/what-is-brand-essence/
It's a worthwhile and well written commentary. Food for thought for any marketer, business leader or business development professional trying to articular your unique value.