Kelli Pettigrew

 

Address: 409 Winding Way, Anderson, IN 46011

kpettigrew@gotocomplete.com

Tel: 765.623.0251

Professional info

 

Proven, high-energy, executive sales & marketing executive and strategist with 25 years of experience in Strategic Account Sales, Marketing, Product Management, and Revenue Generation. Results-oriented leader who thrives in challenging, fast paced environments. Experience in starting, growing, and managing businesses and leading talented business teams to develop and implement a strategic plan that generates revenue. Specialty areas of focus include digital & interactive marketing, traditional marketing and revenue plan development and execution.

Work experience

 

Vice President, RE/MAX Complete

2018 - Present

Manage activities of Indiana's fastest growing real estate brokerage, increasing sales from $10Mil on team to $30Mil+ in 2010 and achieving 100% YOY growth in 2019.  Recognized as Top 1000 by America's Best (REAL TRENDS) and Top 5 RE/MAX franchises in the state of IN.  Responsibility for growth, office management and agent retention, business development, marketing and recruitment.

 

Senior Vice President, OnePoint

2017 - 2018

Created start up agency for 47 year old printing and marketing service organization.  Achieve 15% YOY revenue growth, highest in company's history.  Led sales, marketing, agency development and creative services groups, including corporate re-brand and signing of two AOR accounts in excess of $1Mil in sales.  

Principal/Vice President, LEAP

2014 - 2017

Leader of a $35Mil Cincinnati-based digital agency that make brands easy to find and hard to ignore.   Secured five AOR accounts, including Cornerstone Brands, Armstrong Worldwide Brands, and generated over $2.1M in revenue personally, with additional team sales of over $3.7 Mil.  Recognized as INC Magazine's Top 5000 Fastest Growing Companies and #4 Fastest Growing Web Development Houses in Cincinnati.  Grew office from 8 to 14 FTEs

 

President, Witt Industries

2013 - 2014

Leader of a $10 Mil waste, recycling and site furnishings manufacturer located in Cincinnati, OH. Grew sales 16% and delivered 171% of EBITDA goal. 

Consultant to CEO, Kaleidoscope

2012-2013

Worked with my key client to grow their sales and account management group to deliver $2.3 mil in additional sales. Key clients included marquis brands such as P&G, J&J, Target and Whirlpool. Global leader in product development and design.

 

Owner/Founder, The Basement Design + Motion, LLC

2007-2013

 

Founded digital design and animation studio and grew to $12Mil in sales. Recognized by State of Indiana as Top 40 Companies to Watch, Mira Techpoint New Media Company finalist and winner of Diversity.com Top 1000 Woman-owned businesses. INC Magazine Fastest 5000 Growing Companies. Sold business to care for ill parent.

 

Vice President, Business Development, Mediasauce

2006-2007

Created Strategic Business Development plan for Digital Media Company growing business to $4 mil in sales and 35% growth. Managed staff of eight FTEs. Left to open own digital studio in 2007. Earned INC Magazine’s Top 5000 Fastest Growing Companies Award.

 

Director of Strategic Accounts, FedEx Kinko's

2002-2006

Promoted from National Account Manager to lead Strategic Account Sales Team for Vertical Market Introduction in Pharmaceutical for Print on Demand and Kitting/Fulfillment Solutions for FedEx Kinko’s. Grew business from $800,000 to $20 Mil 

 

Vice President of Sales & Marketing, EPI Print & Fulfillment

1997-2002

Developed Business Development Major Account Sales/Marketing Organization and grew from $50Mil to $77 Mil. Created account sales strategies, focused on printing and fulfillment opportunities, and developed sales training material to support business goals. Managed virtual nationwide business development salesforce and account management team of 13 FTEs.

 

Director of Marketing, Macmillan Computer Publishing

1996-1997

Developed Sales, Marketing Collateral and Promotional Programs for $250Mil computer book publishing company. Managed existing marketing programs and channel marketing, led design of materials for retail/wholesale channels. Led staff including four FTEs. Company sold in 1997. Achieved First Place market share in overall marketplace for technical books.

 

Director of Sales & Marketing, Warner Press

1995-1996

Led sales and marketing activities in $17M gift product and greeting card design and manufacturing company through M&A activities by Hallmark Corporation and relocation of the business to Arkansas. Generated $1M in new sales and increased gross product profitability by 17% while decreased inventory liability by $3M.  First ever Christian greeting card products sold into Walmart and Sam’s Club.

 

Global Account Manager, Sr. Program Manager, AT&T/NCR

1988-1995

Global Accounts Program Senior Program Manager: Developed global account management program and country structure responsible for Americas and EMEA working on the GAM team and leading all marketing and training efforts in Europe and the Americas. Account Manager, Senior Account Manager and District Account Manager: Managed sales of disaster

recovery/business continuity products and services. 

 

 

 

 

Education

University of Dayton, MBA.  GPA: 3.7

Cumberland College, BS Business.  GPA:  3.6

Graduated in three years, full academic scholarship while working 40 hours per week. 

Skills

 

Proven business leadership International experience CRM

Salesforce.com

Photoshop

MS Office Applications

Web development platforms 

Lead Generation platforms, marketing automation platforms

Email marketing platforms

Attributes

Emotional intelligence

Drive for results

Bias for action

Effective Networker

Sound Digital Strategist

Natural desire to collaborate

Situational awareness

Excellent Mentor/Coach

Executive level presence

M&A experience

Comfort with ambiguity

2010 - present

2010 - present

Kelli Pettigrew

Proven Business Coach - Sales, Brand & Marketing

Indianapolis, IN 

765-623-0251

kellispettigrew@gmail.com

 

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© 2019 by Kelli Pettigrew