Kelli Malcolm Pettigrew
Intelligent. Innovative. Inspirational. Imaginative.
Kelli Malcolm Pettigrew
Address: Indianapolis, IN
Proven, high-energy agency executive and strategist with experience in Strategic Account Sales, Marketing, Product Management, and Revenue Generation. A results-oriented leader who thrives in challenging, fast-paced environments. Experience in starting, growing, and managing businesses and leading talented business teams to develop and implement a strategic plan that generates revenue. Specialty areas of focus include marketing operations and strategy, digital & interactive marketing, traditional marketing, client success and revenue plan development and execution.
Vice President of Sales and Strategy, Valve + Meter, 2020 - Present
Executive leadership team member in an EOS organization leading marketing operations, sales and strategy for Valve + Meter, Indiana's #6 fastest-growing performance-based marketing agencies and one of Indiana's Best Places to Work. Increased client retention from 35% to 90% in less than 24 months. Generated over $300K in T&M organic growth in 2021 (35% growth) and 88% growth in 2020. Attained 23%growth YOY in revenue. Led growth, office management, and retention of paid media, outreach, creative, email, and SEO teams, 35+ FTEs reporting. Delivered $13:$1 Return on Marketing Spend performance for our client roster resulting in over $95MM in marketing attributable revenue in 24 months.
Vice President, RE/MAX Complete
2018 - 2020
Manage activities of Indiana's fastest-growing real estate brokerage, increasing sales from $10Mil on the team to $42MM to $62MM in 2019 and achieving 100% YOY growth in 2019. Recognized as Top 1000 by America's Best (REAL TRENDS) and Top 5 RE/MAX franchises in the state of IN. Lead office management and agent retention, business development, marketing, and recruitment.
Senior Vice President, OnePoint
2017 - 2018
Created a start-up agency for 47-year-old printing and marketing service organization. Achieve 15% YOY revenue growth, the highest in the company's history. Led sales, marketing, agency development and creative services groups, including corporate re-brand and signing of two AOR accounts in excess of $1Mil in sales.
Principal/Vice President, LEAP
2014 - 2017
Leader of a $35Mil Cincinnati-based digital agency that makes brands easy to find and hard to ignore. Secured five AOR accounts, including Cornerstone Brands, and Armstrong Worldwide Brands, and generated over $2.1M in revenue personally, with additional team sales of over $3.7 Mil. Recognized as INC Magazine's Top 5000 Fastest Growing Companies and #4 Fastest-Growing Web Development Houses in Cincinnati. Grew office from 8 to 14 FTEs
President, Witt Industries
2013 - 2014
Leader of a $10 Mil waste, recycling, and site furnishings manufacturer located in Cincinnati, OH. Grew sales by 16% and delivered 171% of EBITDA goal.
Owner/Founder, The Basement Design + Motion, LLC
Founded a digital design and animation studio and grew to $12Mil in sales. Recognized by the State of Indiana as Top 40 Companies to Watch, Mira Techpoint New Media Company finalist and winner of Diversity.com's Top 1000 Woman-owned businesses. INC Magazine Fastest 5000 Growing Companies. Sold business to care for an ill parent.
Vice President, Business Development, Mediasauce
Created Strategic Business Development plan for a Digital Media Company growing the business to $4 mil in sales and 35% growth. Managed staff of eight FTEs. Left to open own digital studio in 2007. Earned INC Magazine’s Top 5000 Fastest Growing Companies Award.
Director of Strategic Accounts, FedEx Kinko's
Promoted from National Account Manager to lead Strategic Account Sales Team for Vertical Market Introduction in Pharmaceutical for Print on Demand and Kitting/Fulfillment Solutions for FedEx Kinko’s. Grew business from $800,000 to $20 Mil
Vice President of Sales & Marketing, EPI Print & Fulfillment
Developed Business Development Major Account Sales/Marketing Organization and grew from $50Mil to $77 Mil. Created account sales strategies, focused on printing and fulfillment opportunities, and developed sales training material to support business goals. Managed virtual nationwide business development salesforce and account management team of 13 FTEs.
Director of Marketing, Macmillan Computer Publishing
Developed Sales, Marketing Collateral, and Promotional Programs for $250Mil computer book publishing company. Managed existing marketing programs and channel marketing, led design of materials for retail/wholesale channels. Led staff including four FTEs. The company sold in 1997. Achieved First Place market share in the overall marketplace for technical books.
Director of Sales & Marketing, Warner Press
Led sales and marketing activities in $17M gift product and greeting card design and manufacturing company through M&A activities by Hallmark Corporation and relocation of the business to Arkansas. Generated $1M in new sales and increased gross product profitability by 17% while decreasing inventory liability by $3M. First-ever Christian greeting card products sold into Walmart and Sam’s Club.
Global Account Manager, Sr. Program Manager, AT&T/NCR
Global Accounts Program Senior Program Manager: Developed global account management program and country structure responsible for Americas and EMEA working on the GAM team and leading all marketing and training efforts in Europe and the Americas. Account Manager, Senior Account Manager and District Account Manager: Managed sales of disaster recovery/business continuity products and services.
University of Dayton, MBA. GPA: 3.7
Cumberland College, BS Business. GPA: 3.6
Graduated in three years, full academic scholarship while working 40 hours per week.
Proven business leadership International experience
MS Office Applications
Web development platforms
Lead Generation platforms
Marketing automation platforms
Email marketing platforms
Drive for results
Bias for action
Sound Digital Strategist
Natural desire to collaborate
Executive level presence
Comfort with ambiguity
2010 - present
2010 - present