Creating Magical Customer Experiences - a lesson from Walt Disney and the Mouse
I just read a great post on LinkedIn from Gregory Ciotti at HelpScout about Walt Disney and how Disneyworld works to create magical customer experiences for their guests. (see bottom of post for full link to the story). The most compelling point of this story is to FOCUS on the experience from the CLIENT PERSPECTIVE. Wow. Sounds commonplace; almost routine. Certainly over-stated in SO many sales, marketing, brand or industry perspectives - but RARELY EXECUTED WELL. Yes,